Andrew Upton-Ford

Andrew Upton-Ford

Head of Retail and Online Sales

As Head of Retail and Online Sales my aim is to present our customers with a vibrant, service-focused experience in all of our shops.  We want to be the High Street leaders when it comes to welcoming customers, selling the best products and raising money to pay for the vital care we give to children and young people across the North West.

As far as I’m concerned, charity retail is the most demanding, but by far most rewarding sector in the industry. Working for Derian House is incredibly rewarding – especially when I see our efforts helping provide the services our children and their families need so need.

I joined Derian House in 2019 after a 35-year career in sports retail, the last 10 being in the very customer-focused running specialist sector.

My aim is to raise 10% of the income we need to run the hospice through our shops and I am working on turning our shops into community hubs for everyone to find out about the good work we do.